Blog Article

06 Jun 2024 | Uncategorized

What Wile E. Coyote Teaches Us About Business Resilience and Strategy

Wile E. Coyote really was a Genius!


It’s funny how the mind works. This weekend as I was framing my basement and remembered my old shop teacher’s test of 1/8, 1/4, 3/8, 1/2… I was also thinking about Wile E. Coyote.

Growing up, Saturday mornings were all about Looney Tunes, and one iconic duo that left an indelible mark was the relentless pursuit of Wile E. Coyote and his elusive prey, the Roadrunner. The sheer hilarity of watching the Coyote’s wild schemes unravel, often thanks to ACME’s questionable products, was pure entertainment.

Behind the chaos, Wile E. Coyote was dishing out some valuable lessons for us in the world of business.


Lesson 1: If ACME keeps sending you crap, order from someone else.

Coyote’s loyalty to ACME was baffling. No matter how many times their gadgets failed him, he kept going back for more. Sound familiar? In business, we sometimes stick with vendors or strategies that consistently underdeliver. Take a cue from the Coyote: Don’t be afraid to cut ties and explore better options.


Lesson 2: If you offer the Roadrunner lead, he won’t stop to eat.

Coyote’s attempts to lure the Roadrunner with lead pellets often ended in disaster. Similarly, if your content is all about you or lacks value, your audience won’t stop to engage. Instead, they’ll speed on by with a “MEEP MEEP.” Serve up quality content that resonates with your target audience.


Lesson 3: You need to map out your plan.

Coyote was a planner, even if his plans were far from foolproof. Having a strategy, even a flawed one, gave him direction. In business, a well-thought-out plan is crucial. Define your goals, measure success metrics, gather the necessary tools, and pinpoint where your audience will be when you launch. Without a roadmap, you risk wandering aimlessly.


Lesson 4: Learn from your mistakes, and keep trying new things.

The Coyote’s resilience in the face of countless failures is admirable. In business, too often, we see entrepreneurs give up after a single setback. Embrace the spirit of trial and error. If a strategy fails, don’t write it off as a total loss; learn from it and adapt. The greatest breakthroughs often arise from the ashes of perceived failures.

The Coyote may not have been a certified genius, but he left us with some invaluable business lessons. So, as you navigate the complex world of entrepreneurship, remember these insights from our favorite desert-dwelling supergenius.


And always keep in mind Lesson 5: Gravity is relative. MEEP MEEP!

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The views expressed in this article are for informational purposes only and do not constitute insurance advice. Readers are encouraged to contact a representative from Benchmark Insurance Ltd. directly for personalized insurance solutions tailored to their individual needs. Benchmark Insurance Ltd. is a niche insurance agency offering Life, Critical Illness, Long-Term Disability, and Group benefits to individuals and businesses across Ontario. To learn more about our services and how we can assist you, please reach out to us at or call 647-955-1242.

By: admin



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