My wife and I have been doing a lot of “adulting” lately. If you’re not familiar with this term it means, “The practice of behaving in a way characteristic of a responsible adult, especially the accomplishment of mundane but necessary tasks.”
While “adulting” is a relatively new word the concept is anything but. Regardless of your age necessary tasks are still necessary tasks.
One of the most important parts of “Adulting” is improving your financial situation. I’m sure we can all agree that paying down debt, building an emergency fund, investing for your future be it Stocks, TFSA, RRSP, all are important. The one piece of this puzzle that is overlooked is Life Insurance. It is the key that unlocks the others. When it comes to Life Insurance it’s been my experience that people will be in one of three categories. Mathematically it works out to be an almost 20-20-60 split.
20% of people, regardless of what is said, presented, or demonstrated, are not interested in insurance. The reason varies but I think it may come down to a lack of trust.
20% of people totally understand and believe in insurance. They’ve personally seen or have experienced the benefit of having insurance. Their reason varies but I think this segment comes down to a total amount of trust.
60% of people know that they should have insurance. They understand why it is important, but past experiences have put them off. The reason varies but I think this comes down to not having someone take the time to explain things. To answer their questions. To guide them through the process. More likely, someone in the past rushed or made them feel pressured to buy.
On this last sentence I have said this to clients and if I’m lucky enough to work with you in the future I will say it to you. I am a no pressure type person. If what we discuss makes sense, great. If not, that’s okay too. One of my newer clients recently wrote this.
“I am quite a long time customer and I phoned to speak to my contact there, and she is away on maternity leave. Anyway, my luck, I got to speak to Blair, I’ve got to say how wonderful a person he is. And I want you to know if all your employees are like him WOW! He is something special. He talked to me and he made me feel that I was worth speaking with. He didn’t try to rush me, we discussed things and I wanted advice and prices. I got everything and more than I expected. I appreciate Blair, he was wonderful”
My new friend Elsie moved from category 3 to category 2. I’m happy that she and her family are now protected. I feel that she is happy because as always, I take the time to listen.
22th 02.. 2024
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24th 02.. 2023
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